Privacy Policy
Last updated: November 3, 2026
Merritt Motor Co. respects your privacy. This Privacy Policy explains what information we collect, how we use it, and how we handle it when you visit our website, contact us, request an estimate, or use our automotive services.
This policy applies to information collected through merrittmotorsco.com and our direct interactions with customers.
Information We Collect
Information you provide
When you contact Merritt Motor Co. through our website, we collect information such as your name, email address, phone number, subject, and message. Contact form submissions are delivered to our company email and stored in WordPress.
When you request an estimate or use our services, we may also collect and maintain:
Customer names, phone numbers, email addresses, and addresses
Vehicle information and service history
Estimates and details of requested or completed work
Vehicle photographs
Information provided during phone calls, emails, text messages, or other communications
Merritt Motor Co. does not collect payment card information through its website.
Information collected automatically
When you visit our website, certain technical information may be collected automatically. This can include your IP address, browser and device information, pages visited, website interactions, referring websites, and cookies or similar identifiers.
How We Use Your Information
We use the information we collect to:
Respond to inquiries and provide estimates
Schedule, perform, and document automotive services
Communicate with customers about their vehicles and requested work
Maintain customer and service records
Operate, maintain, and improve our website
Understand website activity and measure advertising performance
Protect our business and comply with applicable legal requirements
Google Analytics, Google Ads, and Cookies
Merritt Motor Co. uses Google Analytics 4 (GA4) to understand how visitors interact with our website and Google Ads to advertise our services and measure advertising results.
These services may use cookies, device information, and other identifiers to collect information about website visits and interactions.
For example, Google Analytics records certain website actions, including clicks on phone number links. A phone link click does not necessarily mean a phone call was completed. Google Ads also provides statistics about calls associated with advertising.
Advertising and remarketing
Our Google advertising features include planned use of Google Ads remarketing and Google Signals.
When these features are enabled, Google may use first-party website cookies together with Google advertising cookies or other identifiers to measure advertising activity, provide audience reporting, and show more relevant advertisements, including to people who have previously visited our website.
Google Signals may also support reporting based on information associated with signed-in Google users who have enabled applicable advertising settings.
Enhanced conversions
Merritt Motor Co. also plans to use Google Ads enhanced conversions to improve advertising measurement.
When enabled, this feature may use first-party customer information, such as an email address, phone number, name, or address. Eligible information may be processed in hashed form and transmitted to Google to help match customer actions with advertising interactions.
The information processed depends on the features and settings in use.
You can learn more about Google’s data practices here:
How Google uses information from websites that use its services
How We Share Information
We share information with service providers that help us operate our website and business.
Our website uses WordPress and is hosted by InMotion Hosting, which also provides our email services. We use Google for website analytics, advertising, and advertising measurement.
These providers may process information in connection with the services they provide.
We may also disclose information when required by law, in response to valid legal requests, or when reasonably necessary to protect our business, customers, or others.
Customer and Vehicle Photographs
Merritt Motor Co. takes photographs of vehicles before, during, or after service. These photographs may be used to document vehicle condition, prepare estimates, maintain service records, and show completed work.
We may publish customer vehicle photographs on our website or social media. Before publishing, we ask the customer for permission and publish the photographs only if the customer agrees.
Customer Communications
We use customer contact information to respond to inquiries, discuss estimates, schedule appointments, provide service updates, and communicate about requested or completed work.
These communications may take place by phone, email, or text message.
Newsletter and Promotional Emails
If you sign up for our newsletter, Merritt Motor Co. may send you company news, service updates, and occasional special offers. You can unsubscribe at any time using the link in our promotional emails or by contacting us at info@merrittmotorsco.com.
Contacting us or requesting an estimate does not automatically sign you up for our newsletter.
How Long We Keep Information
Merritt Motor Co. does not currently maintain fixed retention periods for customer inquiries, service records, or vehicle photographs. We may retain this information for extended periods to support customer service, business operations, recordkeeping, and other legitimate purposes, subject to applicable legal requirements.
Information processed through Google Analytics, Google Ads, and other third-party services may be retained according to the applicable service settings and policies.
Data Security
We take reasonable steps to protect the personal information we maintain against unauthorized access, misuse, and disclosure.
However, no website, electronic communication, or data storage system can be guaranteed to be completely secure.
Your Privacy Choices
You may contact Merritt Motor Co. to ask about personal information you have provided to us or to request that it be corrected or deleted.
We will consider these requests in accordance with applicable law. Depending on where you live and which laws apply, you may have additional privacy rights, including rights related to certain uses of information for targeted advertising.
You can also manage some of the information collected through Google services:
Google My Ad Center — Manage Google’s personalized advertising settings.
Google Analytics Opt-out Browser Add-on — Limit Google Analytics data collection through supported browsers.
Your browser settings may also allow you to block or delete cookies. Some website features may not function as intended when cookies are disabled.
Children’s Privacy
Our website and services are not directed to children under 13. We do not knowingly seek personal information online from children under 13.
Links to Other Websites
Our website may contain links to third-party websites or social media platforms. These services have their own privacy policies, and their information practices are not controlled by Merritt Motor Co.
Changes to This Privacy Policy
We may update this Privacy Policy when our business practices, website technologies, or legal requirements change.
The date at the top of this page will indicate when the policy was last updated.
Contact Us
If you have questions about this Privacy Policy or how Merritt Motor Co. handles personal information, please contact us.
Merritt Motor Co.
Kannapolis, North Carolina
Email: info@merrittmotorsco.com
Phone: 704-325-9811